What is SEO? - SEO for beginners

SEO stands for "Search Engine Optimization". Search engine optimization or SEO is a strategy for optimizing your website for search engines and improve your rankings on a search engine result page (SERP). 

It's Simpler Than You Think!

It is a great way to improve the quality of your website and makes your website user-friendly, fast and easy to navigate. SEO is a natural or organic way of earning a result on the search engine result page. As we all know higher ranked website on search engine result page earns or receive more traffic to there website and this traffic can be converted to customers for a business.

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.

1. The search engine looks  for pages that contain high-quality or relevant information about the searcher’s query 

2.search engine finds the relevant information by “crawling” (or reading) your website’s content and evaluating it using a crawler or bot that is an algorithm used by search engines. it checks whether that content is relevant to what the searcher is looking for, it is mostly based on the keywords it contains.

3. Search engine determines “quality” by a number of factors or methods, but most important among those is the number and quality of backlinks that are coming to your page and your site as a whole.  simply: If the website gets backlinks from the trusted places or the websites which have high DA and PA will make that website also more trusted.

  • More factors by which your site will rank are:

•Bounce Rate of your website or How people engage with your site. Bounce rate means the percentage of visitors to a particular website who bounce back or go away from the site after viewing only one page and not clicking anywhere.

•The loading speed of your website and its  “mobile friendliness”

•The quantity of unique content your website have(there should be always more unique content).

What are the various types of SEO?

SEO is divided into two categories: On- page and Off-page SEO. But what does each of these terms mean?

  • On page:
On page, SEO is what you do on your own website and individual pages in order to improve the ranking and grow the traffic. It is the first thing that should be done for optimizing the websites. On-page optimization needs to be constantly revised if you want to maintain or improve the ranking. In this technique, the role of keywords or key phrases that the user might type has a leading position. 

It includes headings, page titles, domain names, and images. But all these elements should be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, interesting and relevant content. The main elements involved in on-page optimization are listed below:

Headings or H1 tags

Title of your page

Meta description and tags

ALT tag in Image and pictures
URL structure and domain information

User-friendly navigation and fast loading

unique and quality content

Optimized external and internal links

  • Off Page:

Off-page SEO refers to activities that you perform outside your website. Off-page SEO simply tells the search engine what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content and it will be valuable for the users. Building backlinks are important in off-page SEO. 

Search engines use backlinks as indications of the linked to content's quality, so a site with many high-value backlinks will usually rank better. This happens by getting links from reputable and trustworthy sites.